Local SEO and Google profile for a kitchen remodeling company
The map pack for "kitchen remodeler [city]" shows three firms, and for this category prominence mostly means reviews and photos. 96% of kitchen remodelers have at least one photo, so a few photos do nothing. Forty project photos with the neighborhood and scope in each caption, added over weeks rather than in one dump, move the needle.
The common mistakes are a primary category of General contractor instead of Kitchen remodeler, no services listed, no hours (29.5% of remodelers show none), and a showroom address hidden as a service-area business. If you have a showroom, show the address. It is how Google decides you belong in the pack for that city. After two weeks, working means a complete profile with categories, services and price ranges, photos going up on a schedule, weekly posts, and a Q&A section that answers the ten questions homeowners ask.