Kitchen Remodeler Playbook
For kitchen remodeling owners

Kitchens booked
months out.
Free for 14 days.

Google Ads, Meta ads, AI search, reviews, your website, consultation follow-up, even the books. Pick one. We run it for two weeks at no cost, then you decide.

Free for 14 daysNo card requiredText or call to start

9,352businesses benchmarked
9median Google reviews
18.3%have no website
13 vs 1 median reviews, website vs none
The free 14-day trial

Everything a kitchen remodeling company needs to keep the design calendar full

Every service below is included in the 14-day free trial. Start with the one that is costing you consultations right now.

Google Ads management

Search campaigns built around the jobs you want, with call tracking so you hear what you pay for.

Free for 14 days

Facebook and Instagram ads

Offers to homeowners in your zip codes, retargeting, and creative that gets replies.

Free for 14 days

AI search optimization

Structured pages, consistent listings and plain-language answers so AI engines recommend you.

Free for 14 days

Local SEO and Google profile

Categories, services, photos, posts and Q&A tuned to win the map pack in your area.

Free for 14 days

Website design and rebuilds

Fast, tap-to-call pages for every service and city you work in, built in about a week.

Free for 14 days

Social media management

A steady, on-brand posting schedule that makes the business look alive when people check.

Free for 14 days

Review generation and reputation

Ask-at-the-door scripts, automatic texts, tracking per tech, and replies to the bad ones.

Free for 14 days

Missed-call text-back

Every missed call gets a text in seconds, and every lead gets followed up until it answers.

Free for 14 days

Email and SMS campaigns

Seasonal offers and reminders to past customers, the cheapest jobs you will ever book.

Free for 14 days

Bookkeeping and financials

Clean books, categorized spend and a monthly P&L so you know which marketing pays.

Free for 14 days

Appointment setting

Trained callers booking commercial and property-manager appointments onto your calendar.

Free for 14 days

Analytics and reporting

One dashboard: calls, leads, cost per lead and booked jobs by channel, updated weekly.

Free for 14 days

Benchmark data

What 9,352 kitchen remodeling companies look like on Google

Computed from public Google Business Profile listings across 51 states, refreshed monthly. Read the full report.

9,352
kitchen remodeling companies in our Google Business Profile dataset
9
median review count
18.3%
have no website listed
50.7%
have fewer than 10 reviews

A kitchen remodel is a $20,000 to $80,000 decision that a homeowner thinks about for months. The marketing that fills a plumber's schedule does not fill yours. You need to be found early, trusted by the time they are ready to talk, and easy to book for a design consultation when that day comes. This site is about that specific problem.

It is written for owners of kitchen remodeling companies and design-build firms with a showroom, a designer or two, and a sales cycle measured in weeks. Not general contractors who do a kitchen now and then. If you quote in good, better, best tiers, wait on cabinet lead times, and get half your work from referrals and Houzz, you are the reader.

What is on the site

The benchmark report is built from 9,352 public Google Business Profile listings of kitchen remodelers across 51 states. The median kitchen remodeler has 9 reviews. 50.7% have fewer than 10. 81.7% list a website, which is high for a trade, so the site itself is not the gap. Reviews are. Remodelers with a website have a median of 13 reviews; those without have 1.

The guides cover what actually books design consultations: reviews that mention the designer by name, a Google profile with project photos that get clicks, Google Ads that do not spend $90 a click on "kitchen ideas", Meta ads that make a before-and-after reel pay for itself, and showing up when a homeowner asks ChatGPT who should redo their kitchen.

The missed-lead calculator takes your own average project value and consultation volume and shows what a slow reply to a web form costs you each month. At a $32,000 average project, one lost consultation a month is a real number.

The editor's stance

Steven Von edits the site. Every guide tells you exactly what to do, with prices and scripts, whether or not you ever call. If you would rather hand it off, you pick a service and we run it free for 14 days, no card, in your own accounts. Text or call (385) 832-7231. Read more on the about page.

Guides

Field guides for kitchen remodeling companies

1

Agency, freelancer or do it yourself: how a kitchen remodeler should buy marketing

What marketing fairly costs for a design-build firm, the red flags in a pitch aimed at remodelers, what you can realistically do in-house, and why a trial should come before a contract.

2

The kitchen remodeler's year: when consultations come in, when they do not, and the slow-season plan

Kitchen demand runs on the calendar, from January planning to the pre-holiday rush. How to time ads, email and showroom events, and what to do in the months when the phone goes quiet.

3

Pricing and quoting for kitchen remodelers: ranges, good-better-best, deposits and the design fee

How to state a price range without losing the lead, structure three tiers a homeowner can choose between, charge for design, set deposits, and how pricing shapes every marketing channel.

4

Speed to lead for kitchen remodelers: what a slow reply to a consultation request costs

Why the first firm to call wins the comparison, the five-minute rule, missed-call text-back scripts for a design-build firm, and the seven-day follow-up for leads that stall.

5

The 7 things a kitchen remodeler's website must do, and what most of them do instead

A filtered gallery, a stated price range, the designer's face, a clear process, speed on a phone, a form that texts you, and tracking. The checklist for a design-build site.

6

How a kitchen remodeler shows up in ChatGPT, Perplexity and Google AI answers

Homeowners now ask an AI assistant who should remodel their kitchen and what it costs. What those systems read, and the page-level changes that get a design-build firm named.

All guides

Latest

From the blog

Google now answers "how much does a kitchen remodel cost" before anyone clicks. Whose number is it using?

AI Overviews sit on top of cost searches for kitchen remodeling in most US cities. The ranges come from firms that published one. What that means for a remodeler who has not.

The January rush starts in November: what kitchen remodelers should set up this month

Consultation requests for kitchens peak in January and February. The firms that win that window set up their ads, follow-up and showroom calendar in November. Here is the checklist.

Questions

Common questions

How many Google reviews does a kitchen remodeling company need?

Enough that a homeowner comparing three firms does not rule you out on count alone. Across 9,352 kitchen remodeler listings the median is 9 reviews and 50.7% have fewer than 10. The top tenth sits at 59 or more. For a firm doing 30 to 60 kitchens a year, one review per completed project is a realistic pace and gets you into the top tenth in two years. The reviews guide has the ask-at-final-walkthrough script.

Is Houzz still worth paying for?

The free profile is worth an afternoon: projects, photos, reviews, and a link back to your site. The paid Pro+ program at $300 to $1,500 a month depends on your market. In metros where Houzz leads cost less than $150 and your designer can close one in five, it pays. Most owners never measure that. Track every Houzz lead through to a signed contract for 90 days before renewing.

What does a lead cost on Google Ads for kitchen remodeling?

A tracked consultation request from search runs $120 to $400 in most US metros, higher in coastal cities. Clicks on "kitchen remodel" terms cost $8 to $35. The accounts that lose money bid on broad ideas and DIY terms and send clicks to a home page with no pricing. The ones that work bid on "kitchen remodeling contractor", "kitchen renovation company" and neighborhood terms, and send the click to a page with a price range and a consultation form. See the Google Ads guide.

Should I put prices on my website?

Yes, as ranges. "Most of our kitchens fall between $45,000 and $85,000" filters out the $12,000 budget before it costs your designer two hours. It also gives Google and AI assistants a sentence to quote when someone asks what a remodel costs in your city. Firms that hide pricing get more form fills and fewer signed contracts. The pricing guide walks through good, better, best tiers.

More questions

Try any marketing service free for 14 days.

Pick anything we do. We run it for your kitchen remodeling company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting

Or tell us what you want to try and we will text you back.

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