Email and SMS campaigns for a kitchen remodeling company
A kitchen remodel has a three to nine month research phase. Most leads from any source are not ready this month, and most firms do nothing with them until they are gone. A monthly email with one finished project, one planning tip and a consultation reminder keeps you in the running the whole time. Past clients are the other list: they refer, they come back for the bathroom, and they say yes to a review if asked at the right time.
The mistake is the newsletter nobody opens, with a company update at the top. What gets opened is a specific project with the budget range and the decision that made it work. SMS is for timing: a cabinet sale, a showroom event, a slot that opened in the build calendar. After two weeks, working means past clients and open leads in one tool, the first project email sent, and an automated sequence running behind new leads.