Where your competition is in Wisconsin
The largest concentrations of kitchen remodeling companies in our Wisconsin data are in Madison, Mequon, New Berlin, Wauwatosa, Fond du Lac, Brookfield, La Crosse and Eau Claire. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Madison.
The map pack in Wisconsin
Google shows three businesses in the map pack for a search like "kitchen remodeling company near me" in Madison. In Wisconsin the shops that hold those spots usually sit near the 90th percentile, 61 reviews, not the median. 4.3% of Wisconsin kitchen remodeling companies have passed 100 reviews; the other 95.7% are competing for whatever is left below the fold.
The website gap in Wisconsin
Website presence in Wisconsin: 92.8% of kitchen remodeling companies link one, 7.2% do not. The national figure is 18.3% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Wisconsin compares
Of the 43 states in our data, Wisconsin ranks 25th for the number of kitchen remodeling companies, 21st for median review count, and 37th for the share with no website, so a website alone will not set you apart here. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Wisconsin | 69 | 13 | 7.2% |
| Illinois | 288 | 11 | 13.5% |
| Indiana | 77 | 11 | 23.4% |
| Iowa | 40 | 15.5 | 12.5% |
| Kansas | 53 | 6 | 28.3% |
| Michigan | 213 | 15 | 14.1% |
| Minnesota | 103 | 9 | 8.7% |
| Missouri | 109 | 10 | 15.6% |
| Nebraska | 23 | 9 | 26.1% |
What to do first in Wisconsin
- Set a review velocity. One review per job day, asked at the door, moves a 13-review shop past the Wisconsin 75th percentile (28) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Wisconsin customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 13 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.