Facebook and Instagram ads for a kitchen remodeling company
Nobody books a $50,000 kitchen from an Instagram ad. Plenty of people start one there. The creative that works is a 15 to 30 second before-and-after reel with the designer's voice over it, or a walkthrough of a finished island. Designed graphics and stock photos get scrolled past. The offer is a free design consultation or a "what a kitchen costs in [metro]" guide, which brings leads at $25 to $90.
Those leads are early, most three to nine months from signing. Owners who judge Meta on first-week contracts turn it off; owners with a 90-day follow-up sequence behind it find a quarter of their pipeline came from it. Retargeting is where the budget earns its keep: everyone who watched half a reel or visited your gallery sees a different project each week. After two weeks, working means one soft offer live with a qualifying form, retargeting running, and a cost per qualified lead you can put next to Houzz and Google.