Google Ads management for a kitchen remodeling company
Kitchen remodeling is a considered purchase, so the search terms that pay are the ones a homeowner types after the browsing phase: "kitchen remodeling contractor [city]", "kitchen renovation company near me", "kitchen design build [suburb]". Those clicks cost $8 to $35 depending on the metro, and a tracked consultation request lands between $120 and $400. Steep until you put it next to a $45,000 average contract and a 20 to 30 percent close rate on consultations.
The mistake most owners make is letting Google match them to "kitchen ideas", "remodel cost calculator" and "IKEA kitchen install", then sending every click to the home page. That buys DIY researchers at $20 each and sends a $9,000 budget to a two-hour consultation. After two weeks, working looks like 8 to 20 tracked consultation requests, a pruned search terms report, and a landing page that states your price range. Only 4.5% of kitchen remodelers have 100 or more reviews, so an ad showing 60 already stands out. The Google Ads guide has the negative keyword list.